The Cocacola Way

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In “The Cocacola Way”, Mike Pendergrast has written an encyclopedic history of coke and it’s subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and his storytelling skills are prodigious.

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In “The Cocacola Way”, Mike Pendergrast has written an encyclopedic history of coke and it’s subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and his storytelling skills are prodigious.

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